For the branding of the Brisbane 2032 Olympics, we intended to combine the vibrant spirit of Brisbane city with the globally recognised branding of the olympics. We incorporated elements of Olympic branding such as the iconic rings, typography, and colouring to ensure a continued branding symbol of the event. Our ideas came from a mixture of past Olympic branding design of Sydney, Beijing and Rio. We took inspiration from what we believe the olympics to represent: movement.

The main colours of yellow, green and blue in our design symbolise the image of Brisbane. Brisbane is close to the beach, hence the yellow for the sand, green the the bush, and blue for the ocean water, all elements of this Australian city.

This mockup is a signage mockup which displays a clean and modern typeface of Olympic Sans Bold repeated to create a kinetic effect. The use of yellow and green reflects the Australian colours. The ribbon at the bottom and top of the mockup illustrates the finishing line in Australian colours. It displays the kinetic nature of the ropes moving in the wind to represent the movement of runners as they cross the finish line.

The street poster mockup displays “BRISBANE” repeating against a contrasting yellow and black background. The repetition of the word Brisbane, creates a rhythmic effect and draws attention to the cities role in being the host of the olympics. The use of yellow and black creates a high contrast for easier visibility and readability. The olympic rings have been placed next to the bold lettering on a blank background to draw the eye and break up the design.