Women’s sexual health and wellness campaign branding

2 years ago
Third Year Grad Show Big Kids 2020 Self-initiated Project Campaign

Islay Dumas


#GetOnTop is a female sexual health and wellness social media campaign. The goal of the campaign is to educate women about their sexual health from a positive and relatable perspective. This has been achieved by empowering women through the promotion of self-love.

My goal was to create fun, eye-catching, relatable, and feminine branding for the campaign. I have achieved this through the use of bold colours and type as well as supporting illustrations. Each illustration has been drawn to relate to the audience, empowering women for their individuality.