'What will the future look like?'. That's the big question asked and explored throughout Rachael Downey's latest piece of work. Is AI taking over? How will it affect current and future creatives? These are all things Rachael has brought to attention with their designs.
“It's been a main focus throughout my time as a designer due to its influence on us creatives.” - Rachael
The use of AI and its uprisings and downfalls have been incredibly prevalent throughout recent media; and with it has come an abundance of questions. Rachael Downey chose to pursue the route of an AI inspired design as they felt it was a genuine interest of theirs. They also felt to them as a designer that they wanted to put focus on designers needing to be on top of change within the industry.
“As a designer it means alot to understand the changes that are occurring and how everyone should perceive the future industries.” - Rachael
The Designer also drew their inspirations, not only from their general interest in the topic, but from designs from ‘The Matrix’ also. Rachael stated that The Matrix had a major influence on the colour and overall typography for the numbers within their design.
The designer strived to not only make a statement with their design work, but to also put forward a strong message, something that makes people do a double take and to be something that starts conversations. With everything incorporated in the design from the use of colour, type and formatting, questions are able to be asked.
“I wish to create the type of impact where people really question what their future may really be. To allow this design to get on a personal level with the audience and viewers.” - Rachael
We’ve all seen AI generated illustrations or design work, but how do people perceive criticism of the up and coming future method? What reaction does this design intend to create, and why? How does the design speak to its viewers and what message is conveyed? Lucky for us, Rachael has the answer.
“I feel a lot of people would question what the relation to the design the topic actually has initially, but by looking further upon at the words within the design the audience should feel a sense of realisation of the pathway that the world is heading” - Rachael
Rachael utilised Kinetic Type in an extremely obvious yet not overbearing way. It has been used in a way that suits the theme of the design and the visual aesthetic of it in an incredibly smart way. The use of fragmentation fits heavily into the ‘AI design trope’ making the design easily distinguishable between a regular piece of text and perhaps one that has been touched by AI. It feels very human and technical at the same time which enhances the overall feeling of these designs.
“It allowed for the grey line between human and AI to be further distinguished with each word becoming harder to read and understand.” - Rachael